Xin chào,

I'm Linh, a brand developing specialist with a background in both strategy and design. I work with clients on what they are about, and how they do things to live up that idea with a more human, less corporate attitude. I am especially motivated by brands that are committed to do something genuinely good and useful. To me, even the smallest positive difference matters.

Xin chào,

I'm Linh, a brand developing specialist with a background in both strategy and design. I work with clients on what they are about, and how they do things to live up that idea with a more human, less corporate attitude. I am especially motivated by brands that are committed to do something genuinely good and useful. To me, even the smallest positive difference matters.

My approach to conceiving ideas is to blend creative intuition with analytic rigor, with the aid of visual thinking to break down the complex.

My approach to conceiving ideas is to blend creative intuition with analytic rigor, with the aid of visual thinking to break down the complex.

I studied Commerce at RMIT University and hold an MSc in Brand Leadership from the University of East Anglia, United Kingdom.

I studied Commerce at RMIT University and hold an MSc in Brand Leadership from the University of East Anglia, United Kingdom.

Outside of work I can be found planning the next travel destination, watching medical/legal TV series or simply trying to find the best bubble tea in town.

Outside of work I can be found planning the next travel destination, watching medical/legal TV series or simply trying to find the best bubble tea in town.