⟼ what is this?
Brand identity design project for KiaOra, a retailer that directly imports and distributes Made in New Zealand products to Vietnam market.

⟼ what is this?
Brand identity design project for KiaOra, a retailer that directly imports and distributes Made in New Zealand products to Vietnam market.

Artboard 17

background

"Kia Ora" is used as the informal greeting in Maori language for "Hi! G'day!" and literally it means "be healthy". This is exactly the motives behind the founders' decision to launch the brand: to enable a greener lifestyle for the consumers in Vietnam by providing them the access to clean, certified high-quality food products made in New Zealand. The visual identity was then developed to communicate this well-intended idea based on inspirations from the Maori culture. The simple, modern brandmark symbolizes warmth, positive energy and healthy lifestyle.

background

"Kia Ora" is used as the informal greeting in Maori language for "Hi! G'day!" and literally it means "be healthy". This is exactly the motives behind the founders' decision to launch the brand: to enable a greener lifestyle for the consumers in Vietnam by providing them the access to clean, certified high-quality food products made in New Zealand. The visual identity was then developed to communicate this well-intended idea based on inspirations from the Maori culture. The simple, modern brandmark symbolizes warmth, positive energy and healthy lifestyle.

Artboard 1
Artboard 6
Artboard 11
Artboard 2
Artboard 12
Artboard 7
Artboard 3
Artboard 8
Artboard 13